The Google Pixel Watch 5 is set to launch on August 20, with a special Stephen Curry edition joining the lineup. This partnership between Google and the NBA star is a strategic move, leveraging Curry's influence to create a unique, limited-edition product. The watch itself is essentially the standard Pixel Watch 5, but with an exclusive woven loop band in stone gray and taupe, featuring strong orange accents, reminiscent of the Stephen Curry Fitbit Air. The 45mm version is water-repellent, making it suitable for workouts. Despite the special edition's limited availability and not being available in all markets, the price is competitive at $669/€579, just $35/€30 more than the regular Pixel Watch. This approach is a smart marketing strategy, leveraging Curry's popularity to create a buzz around the product and potentially drive sales. However, it's important to note that the 'specialness' of the edition is somewhat diminished by the inclusion of a regular watch with a unique band, which may not be enough to justify the premium price for some consumers. The question remains: will the Stephen Curry edition be a hit among watch enthusiasts and Curry fans alike? Only time will tell, but it's clear that Google is making a calculated move to tap into a niche market and create a unique, desirable product.
